DESCRIPTION | The course is designed to equip the trainee with relevant knowledge, skills and attitudes to enable him/her to perform administrative duties as a middle level manager in a firm. The course is packaged in three modules namely:
Diploma in Sales & Marketing Module I |
ENTRY REQUIREMENTS | CATS (Internal)…………………………… 30% Main Exam (External- KNEC)……………. 70% Industrial Attachment/ Internship of 660 Hours before end of the course. |
EXAMINATION BODIES | KNEC |
DURATION | Cert- 2 Years, Dip – 3 Years |
UNITS IN EACH MODULE | MODULE I;
Communication skills Principles & Practice of Management International Marketing |
CAREER OPPORTUNITIES | The growing demand for professionals in Marketing in different sectors makes pursuing a career in this field a wise career move. Executives and managers in marketing, advertising and public relations are required in almost all industries. This is why you can readily find a rewarding job once you earn a diploma in this field of specialization. Eg marketing executive/ officer, Advertising officer, marketing research analyst, Sales officer, Product officer etc |
ACADEMIC PROGRESSION | Bachelors degree in Marketing Management, Bachelors degree in Sales Management, Bachelors degree in Commerce (Sales & Marketing Option) |
ASSESEMENT MODE | CATS (Internal)…………………………… 30% Main Exam (External- KNEC)……………. 70% Industrial Attachment/ Internship of 660 Hours before end of the course. |
WHAT WILL I LEARN? | Recognize the role played by the different departments in a firm. Use tools of analysis in decision making in a firm. Communicate effectively in day today business management activities. Apply legal aspects in business management Demonstrate knowledge of emerging issues in business. Recognize self employment as an alternative to formal employment |
Tuition Fee | Certificate : 16,500 Ksh Per Sem – (Duration: 2 Years)
Diploma : 18,000 Ksh Per Sem – (Duration 3 Years) |