Why Study Tourism & Hospitality?

Kenya is renowned for its natural beauty, diverse wildlife, cultural heritage, and vibrant tourism industry. According to sources, Kenya’s tourism industry, one of the East African nation’s top sources of hard currency, increased to 268 billion shillings ($2.13 billion) in 2022 and the number is increasing steadily. Tourism plays a key role in Kenya’s economy, contributing significantly to the country’s GDP and creating employment opportunities. Studying tourism and hospitality therefore equips individuals with the necessary skills to work in this industry and contribute to its growth and development. It also enables them to capitalize on the economic benefits generated by the sector.

Furthermore, Kenya boasts of a range of natural attractions, including national parks, game reserves, coastal beaches, and scenic landscapes such as the Maasai Mara, Mount Kenya, and Lake Victoria. By studying tourism, individuals can understand the potential of these attractions, promote sustainable tourism practices, and help conserve and protect the country’s natural resources.

Kenya is home to diverse ethnic groups, each with its unique traditions, languages, and cultural practices. Studying tourism and hospitality therefore allows individuals to appreciate and preserve Kenya’s rich cultural heritage. They can also work towards promoting cultural tourism, facilitating cultural exchange, and supporting local communities through sustainable tourism practices.

Studying tourism and hospitality also nurtures an entrepreneurial mindset and encourages innovation. Graduates can explore opportunities to start their own tourism-related businesses, such as eco-lodges, tour companies, restaurants, or event management firms. This not only contributes to the country’s economic growth but also fosters creativity and innovation within the industry.

The tourism and hospitality industry offers a wide range of career opportunities. Studying in this field equips individuals with skills in hotel management, tour guiding, event planning, customer service, marketing, and more. Hence with Kenya’s booming tourism sector, there is a growing demand for qualified professionals in these areas, providing excellent career prospects for graduates.

At Embu College, we also seek to foster Community Development which entails uplifting local communities by creating job opportunities, fostering cultural exchange, and supporting infrastructure development. By studying tourism and hospitality, individuals can learn how to engage and collaborate with local communities, promote responsible tourism practices, and ensure the benefits of tourism are shared more equitably.

It also trains students to contribute to minimizing the negative environmental impact of tourism, promoting conservation efforts, and supporting local communities for long-term sustainability.

Studying Catering and Accommodation in Kenya provides individuals with skills to excel in the thriving tourism industry, it also creates employment opportunities, preserves local cuisine and culture, promotes quality service delivery, and encourages entrepreneurship. These factors contribute to the overall growth and development of the hospitality sector and the country as a whole. Join the Embu College School of Hospitality for quality training in these remarkable and outstanding courses in a serene and conducive learning environment.

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